Whitening Complete Care Toothpaste - Mint with Bamboo + Sea Salt

Highlights

• Whitens and polishes
• Freshens breath
• Invigorating mint flavour

Description

Bamboo is famous for its strong fibers and silica and in this toothpaste, these fibers, combined with purified Sea Salt, gently scrub teeth for a clean, bright smile.

Bamboo powder replaces silica as the abrasive agent in this formulation, leading to a gentle whitening experience (<70 RDA). Bamboo is an ingredient with a rich heritage in oral care and an emerging e-commerce presence, but no representation in brick & mortar stores yet. This unique product offers an opportunity for incremental category growth.

Suggested Use

To Use: Apply directly to toothbrush and brush as usual.

Recommended For: A natural, fluoride-free toothpaste to whiten teeth and improve oral health.

Ingredients

glycerin, xylitol, calcium carbonate, water/eau, lauryl glucoside, bambusa arundinacea stem powder, stevia rebaudiana leaf/stem extract, xanthan gum, flavor/arôme, sodium bicarbonate, sodium cocoyl glutamate, disodium cocoyl glutamate, menthol*, sea salt^, zinc citrate, sodium chloride, thymol, melia azadirachta leaf extract*, punica granatum fruit extract*, embelia ribes fruit extract*, terminalia chebula fruit extract*, terminalia bellerica fruit extract*, phyllanthus emblica fruit extract*, acacia arabica stem bark extract*.

*ORGANIC

^Processed in Bamboo Stem